What have you learnt from your audience feedback?

Feedback Questions

FILM Q’s

Did you understand the story (Narrative) of our music video?

What would you rate it overall out of 10? Why?

Did you think anything could have been improved upon?

D&M Advertisement Q’s (Unable to ask these as D&M were completed too late)

How did you find our D/M appealing?

Do you think it looks like a traditional R&B album D/M?

What do you think we could improve on?

How much would you rate them out of 10? Why?

Our audience feedback has shown us that our film had many high points and was received well by our audience overall,though there were a few things they recommended we improve on to make it more enjoyable to watch.

These comments show a genuine interest and liking of our music video by our target audience who were teenagers. We were praised for our video being similar to that of a "Proper music video" showing that what we had taken onboard in terms of other conventions from videos of the same genre may have been successful. Also feedback commenting on our variations of shots and use of editing shows how much effort people believed we put into our project.

Some comments left suggested that we could have had images of Jordan, the boyfriend in the mirror so that we could strengthen the narrative of their relationship breaking up. Although having already used a memento of him to trigger a flashback we didn't feel it necessary to have him incorporated into the video until the video progressed a little further. In regards to linear narrative structure and the role of Barthes who argued we base our opinions of things on our culture we had actually decided to develop and ultimately change the ending of our music video because of the comment above. While originally we had decided to leave the video fading out on the letter Zara had wrote for Jordan. We decided to change the leaving to an unseen flashback of them hugging suggesting a possible happy ending to our audience so that they wouldn't feel uneasy with the ending while also leaving the enigma code of whether they actually get together or not to connate mystery upon our video, keeping our audience interested.

Having gotten feedback from someone who has also studied Media at A-level and saying our production was better compared to there's in terms of shots, shows how diverse we were in timing and choosing our shots. Especially seeing as we made it our primary aim to make our cutting rate between frames very fast seeing as we had seen that as an overruling convention in every R&B video we analyzed.

How effective is the combination of your main product and ancillary texts?

Due to lack of completion from both ancillary tasks, I was unable to evaluate them or compare them to my main product.

Please refer back to the roles and responsibilities by following the link below to see who was in charge of what:

Question in progress.

Roles & Responsibilities

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Basis

All Videos/All Conventions

*State that each music video follows a specific set of conventions.

*State R&B conventions.

*Lip syncing and our effectiveness?

*Screen grabs of comparative lip syncing between videos?

*We had tried to use a variety of locations to keep the audience interested as we had seen this to be a convention for most R&B videos coupled with a fast cutting rate. (Mention out 3 sec rate) This kept it fast paced and interesting while the different locations offered a pleasant change.

*Story in general? Romance and the breakdown of relationships- Something that could be easily related to considering our target audience and what they might be experiencing so they might enjoy the content of our video more than others. (How did you represent themes in your video and how are these signified in real music videos)

Conventions not followed?

*Group dance - choreography not suitable for our song as it is quite intimate and only revolves around ONE artist only.

*Changes in costume? Not done in our video as we are set episodically.

*Narrative structure not stereotypical in the sense we we switch back and forth between time and events to give our audience more to play with, in terms of not making it linear.

* Using the conventions my own way- better skills than last year.

* Uses of editing, camera ect ect...?

How did you use new media technologies in the construction and research, planning and evaluation stages?

Throughout our A2 project, we had to pick up a few more new media concepts in order to make our work more presentable. As well as using new features of Media we had learnt in the past to make our work much easier, by accessing features that we had never used or considered before. These new features were mainly attained from technologies we had picked up or learned to use at a certain level last year or earlier.

In addition to using Blogger last year, it was essential for us to find, research and evaluate certain music videos of our genre. Thanks to YouTube's diversity of choice it was easier for us to find related videos to what we were originally looking for which really speeded up our research. The related videos meant we we were able to see features of similar videos giving us an indication of what our target audiences preferences were. These were then easily embedded onto our blogs where group members could share videos between each other, such as for us when we had all shared the audio track of "Therapy" on Youtube to take the video off one another.

I had used photobucket for awhile before, but this was the first time I had used it as a separate piece of technology to be used in my media project. In regards to photographs, I had tried to make it more visually appealing by creating various slideshows of the pictures of our locations. It was reasonably easy as all I had to do was upload the pictures to my hard drive and then prepare a slideshow for them, merely dragging which pics I wanted in the slideshow and what theme of transition I wanted to use with them. This is a contrast to how pictures were presented last year for my AS work where simply uploaded to my blog.

We had used Photoshop for the construction of our Digipak & Magazine advertisement. Removing the background to pictures proved the most difficult challenge, as it required learning new skills from a new technology. This was ultimately so we could incorporate our own theme into our products as well as making them look more realistic in terms of real album covers and advertisements.

For the actual making of our music video, we were able to use imovie HD yet again to maximise our professionalism. The technology then allowed us to convert it into a video we could upload to Youtube allowing us to share it with other people and obtaining feedback which allowed us to improve on our overall video. Seeing as this was my second year using imovie, I was a little more adept in my abilities especially around the transitions as I had included various fading techniques such as as he climax of our video as we fade out of Zara and Jordan hugging. As well as experimenting with the titling features allowing us to make more refined productions to put on our blogs.

Final Product- Therapy

This is the final version of our product.

After the last filming session I spent my time editing the video till we made our final product as desired.

The final had several changes compared to the original.

• The introduction no longer starts with straight in with flashbacks of the artist, instead there is a build up to the flashbacks beginning with her roaming about her house and finding a photo of her and her ex boyfriend.


• Unlike most R&B videos with a clear conclusion, we decided to leave leave enigma codes at the original ending of the video, thus challenging the conventions. Instead of having a fairy tale ending of unrequited love, we decided to leave the ending up to the audiences imagination.

We made multiple changes during the editing, when trimming and altogether removing some clips for more effective lip syncing. Here is the finished video.

Therapy